How to Boost Sales Using Related Posts

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You can find many good resources and tools for your website to attract visitors. The first challenge for every (eCommerce) website is to generate traffic. But once you have pulled people onto your site, the next task is to convert them into customers. Conversion has become one of the most used KPIs for determining a stores success. There are countless ways to optimize your conversion but one well proven way when selling anything is to offer your product at the right moment to the right crowd. So if you got that crowd on your site, how to lead them into your store?

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What Makes a Post Related?

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Over the past couple of months I’ve been asked the same question multiple times;

How do you determine related posts?

My default answer would have been: We’re basing this on multiple factors including title, content, categories and tags. While this is true, I thought it would be good to do a detailed post on how we’re determining what posts are related to each other.

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Related Posts for WordPress and WPML

With Related Posts for WordPress becoming more populair, more plugin combinations and possible conflicts arise. One of these ‘conflicts’ was WPML. Because of the way Related Posts for WordPress works it completely ignored the language a post was given by WPML. This means it was possible to get a Dutch related post at an English post and vice versa. Not what you would want or expect to happen most of the time.
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